Patients have spoken: Baptist Jacksonville receives top marks for consumer loyalty

Excellent patient experiences and outcomes are built though strong relationships, regular communication and personalized care. Baptist Health is proud to announce that Baptist Medical Center Jacksonville has received the NRC Consumer Loyalty Award for providing exceptional patient-centered care and experiences. This is the second consecutive year Baptist Jacksonville was ranked by NRC Health as one of the top 100 health care organizations in the country for patient loyalty.

This prestigious national award underscores the trust the community has in the quality of care and service received at Baptist Jacksonville, the flagship adult hospital of the largest and most preferred health system in Northeast Florida. With access to highly advanced technologies, specialists at Baptist Jacksonville provide tertiary-level, comprehensive medical and surgical care. Among the hospital’s many specialty areas are heart, cancer, behavioral health, high-risk obstetrics, orthopedics and neurosciences, including many critically needed services that would not otherwise be available locally.

“We understand residents of northeast Florida and southeast Georgia have a choice in health care and this recognition speaks volumes about the trust and confidence our patients, their families and the community place in us,” said Nicole B. Thomas, MHA, FACHE, hospital president of Baptist Jacksonville. “We are honored to care for our patients, and we thank them and the community for their continued loyalty. We value these longstanding relationships, and we’re committed to being a vital health care resource for the region’s rapidly expanding population now and for many generations to come.”

Recipients of the consumer loyalty awards are the 100 top-scoring health care organizations in NRC Health’s Market Insights online survey of more than 310,000 households across the country. Ratings are based on a combination of three metrics:

• Net Promoter Score, which measures consumer loyalty and how likely they are to recommend the health care organization to others.
• Brand Perception, which measures how consumers view the organization’s overall image and reputation.
• NRC Health’s proprietary Human Understanding Metric, which measures how well the health care organization understands and meets the needs and preferences of its consumers.